https://www.tara-weston.com/about daily 0.75 2026-01-05 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1622548658483-KRKUCN66LD7IWYLHG3IQ/IMG_5372+Kopie.jpg About - Hi there! I’m Tara, an Associate UX Director based in California. https://www.tara-weston.com/contact daily 0.75 2025-11-19 https://www.tara-weston.com/awards daily 0.75 2026-01-23 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/c0795f2d-8215-4ea7-9d79-a1c533eb3113/Bildschirmfoto+2021-11-29+um+20.54.08.png https://www.tara-weston.com/work daily 1.0 2026-03-03 https://www.tara-weston.com/work/knipexapp monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/c69d0b1d-d1a2-4f13-ac2e-e0bd1448e222/knipex-berater.png Work - Virtual Toolbox and Product Finder – KNIPEX App - Finding the Right Pliers To solve for the user needs we created a tool finder - the 'KNIPEXplorer' - that guides users to the perfect pair of pliers in just a few steps. This feature, tailored to individual needs, transformed a complex selection process into a simplified, engaging user flow. To make the app more personal, we added a wishlist feature. Users can add their favorite tools to a virtual toolbox, enabling them to plan future purchases and keep their collections and favorites in one place. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/9a0d032a-17c2-4b2a-acf6-225464322b44/knipex-ar.png Work - Virtual Toolbox and Product Finder – KNIPEX App - A New Perspective To increase buyer confidence, we included an AR feature that allows users to view 3D models of pliers in, helping them to better understand the tool's dimensions and details before purchase. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/000111a2-320e-4e39-9c50-fee25158a1c0/knipex-mapfinder.png Work - Virtual Toolbox and Product Finder – KNIPEX App - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/014eb7d8-ec74-4890-a016-aa0199c166c1/knipex-preview.png Work - Virtual Toolbox and Product Finder – KNIPEX App - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://www.tara-weston.com/work/appleedu monthly 0.5 2025-11-29 https://www.tara-weston.com/work/zdfapp monthly 0.5 2025-11-29 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/e55c3623-0e69-419a-a3ec-4d4fc86f098f/Bildschirmfoto+2021-11-12+um+21.11.44.jpg Work - Apple TV App - ZDF - New Platform, New Rules Using the TV itself is easy – everyone knows how to use it. This became the guiding objective for the project as I set out to design the user experience for the ZDF app. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/23dd8fbb-7abd-46d1-a140-2a373c645b69/Sitemap.png Work - Apple TV App - ZDF https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/c239fed9-0836-4534-9d1b-56957287d1e8/209010_01_iFDesign_ZDF_CELLULAR.jpeg Work - Apple TV App - ZDF - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://www.tara-weston.com/work/budniapp monthly 0.5 2025-11-29 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/7572a39f-d39e-4107-bf82-91a9a2e3550d/BUDNI_teaser_detail_94_2%402x.jpg Work - Retail App - BUDNI - Drive-to-Store Strategy The goal was to create an attractive and seamless shopping experience with an app which supports users throughout their journey with helpful features, simplifying and enhancing every step of the shopping journey. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/078d75fc-3856-4e4e-9cba-949d2c4a18ed/Bildschirmfoto+2021-11-24+um+20.05.22.png Work - Retail App - BUDNI - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/944032f5-59e1-4713-bd80-93bab9feec0b/Bildschirmfoto+2021-11-26+um+19.12.49.png Work - Retail App - BUDNI - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/038d703c-97a3-4010-960b-dd7fc507f6d2/BUDNI_teaser_detail_43%402x.jpg Work - Retail App - BUDNI https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/edb16725-cd32-4e77-80a5-e44006ebfc88/BUDNI_top_teaser_detail%402x.jpg Work - Retail App - BUDNI - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/67b37833-6617-41b9-9459-5e1150056654/BUDNI_teaser_detail_94_2%402x.jpg Work - Retail App - BUDNI - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://www.tara-weston.com/work/mazdaretail monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/53c92400-6eea-4107-b97b-928050cb587d/header.png Work - Interactive Retail Installation - Mazda - Raise Awareness at the POS In order to rise awareness in the stores we envisioned a holistic user experience that puts the customers at the center. A prominent set-up that invites customers to explore independently, but also serves as a valuable tool for dealers—providing all relevant information to support personalized sales consultations. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/7a22ff48-da9d-4ab3-803a-ee1760edf838/Content+structure.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/4cd5a333-b1a5-4fb3-afd6-0f332e3183f3/20191113_MazdaEV_Status+%28verschoben%29+3.jpg Work - Interactive Retail Installation - Mazda - Translating Content Into a User Flow The goal was to design an application that encourages users to freely explore the topics most relevant to them. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/bfac6436-16cf-47ae-9281-50780b6e397a/Bildschirmfoto+2021-11-09+um+00.25.16.png Work - Interactive Retail Installation - Mazda - Turning Key-Insights Into Features A key insight from the research phase was that driving range and charging options are top priorities for customers. To address this, I developed interactive features to help users assess whether Mazda’s electric vehicle fits their personal needs. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3cd59b6d-7e43-4cc2-9c70-b2eb6472b074/Bildschirmfoto+2021-11-09+um+00.26.17.png Work - Interactive Retail Installation - Mazda - Providing Reassurance The transition to electric should feel like an upgrade, not a compromise. With Mazda’s Charging Finder, we’ve turned "range anxiety" into confidence. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634555904863-TT0CX1KQP3ATIK7R2VDJ/mazda_shot_05.png Work - Interactive Retail Installation - Mazda https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/60401728-aa6e-4ba0-83ba-220efdd1280d/Group.png Work - Interactive Retail Installation - Mazda - Explore What Matters to You. Six content steps give an overview on the key features of the car. They enable customers to explore the electric vehicle and its features in an interactive gallery with intuitive content hotspots. As a result, users can deep dive into those content pieces most relevant to them. Multimedia assets such as video content allow users to get a better understanding of more complex topics. An interactive question module enables customers to discover if the electric car fits their daily needs, while a range calculator tells them how often they would need to recharge. Further, users can customize the car by selecting from a variety of different paints and interior styles. In the last step of the journey interested customers can sign up for the newsletter to not miss any upcoming news by scanning the provided QR code. https://www.tara-weston.com/work/rolandberger monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1635717538937-YO7ZUZVQP5DMQK1PHTTM/Bildschirmfoto+2021-10-31+um+22.56.34.png Work - Virtual Event Platform - Roland Berger - Keeping the World Connected The approach was to create an event platform, which focuses on emotionality and liveliness. One that brings people from all over the world together, creates a community feeling and offers space for cooperation and dialogue. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/0afb56f7-494f-4ea2-8564-711f3cf26bfd/Roland+Berger+-+PLC+2020+-+Frame+2.jpg Work - Virtual Event Platform - Roland Berger https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/fa4eac78-c6f3-4ca8-bd43-09a17f2e4568/Bildschirmfoto+2021-11-11+um+16.56.34.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1622543955006-B1I71ZWN2YYO9P3RI07T/Bildschirmfoto+2021-05-27+um+10.10.56.png Work - Virtual Event Platform - Roland Berger 1. Display users in the virtual world To convey the feeling of a social gathering, I explored ways to represent users in the virtual space. Instead of playful avatars, I used ‘wisps’—small, glowing particles that float around the environment. Wisps are visually subtle, can represent large crowds without expanding the 3D space, and perform efficiently. In real time, they highlight areas of activity, helping users quickly spot where interactions are happening. 2. Let visitors share their emotions To keep the platform intuitive, I integrated emojis, a familiar form of expression. Users can share their emotions live with the community, bringing the space to life. Selected emojis appear above each user’s particle, directly reflecting the crowd’s mood in real time. 3. Exchange via chat or video call I designed a comprehensive event chat to support interaction between participants and moderators, including Q&A sessions during live presentations. Visitors can network via private 1:1 or group chats and initiate video calls with selected user groups at any time. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/53dc762f-add5-49d1-9318-2599428741fc/Bildschirmfoto+2021-12-06+um+14.22.49.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/ad8e6121-a099-49b7-96ae-1d1c43b53c25/Video+Call.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1622543206746-KE1MKJDE8B8I4DMCX1VV/Bildschirmfoto+2021-05-07+um+13.09.48.png Work - Virtual Event Platform - Roland Berger https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/6774f05d-4c9e-4950-94f6-8aa895065c55/1631711943378.jpeg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/297b0ef4-fda7-46da-bb17-868acd17d0a8/1631711943750.jpeg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3a8fba2e-a262-46ba-bb90-a0ad940cbc72/Bildschirmfoto+2022-02-07+um+20.04.07.png https://www.tara-weston.com/work/virtualfestivalspace monthly 0.5 2025-11-18 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/275006ba-f6ff-4473-b382-38bb0e0d602a/Screenshot+%28415%29.jpg Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse - The Approach: Open up Your on Club – Virtually The idea was to find a new way of experiencing music digitally – for spectators as well as for artists. Therefore, I set the focus on transporting the festival atmosphere into the virtual space – building the bridge between a club atmosphere and a more common web experience. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/8d62d76e-bfaf-4638-99f2-eba5214febf7/Bildschirmfoto+2021-11-29+um+20.54.08.png Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/ed89c152-4413-409f-aa59-328e1363a29a/PRE-event+Landingpage.jpg Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/a7041260-a412-45e8-aae6-26a3f4c2ddbb/Bildschirmfoto+2021-11-29+um+20.38.42.png Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/66c5fd1c-0c05-48fc-85c3-8b77a951a19b/Bildschirmfoto+2021-11-29+um+20.31.10.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/16625ee4-92b8-4870-96b4-3b2bd7c8cda5/image+%2819%29.png Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse - Shaping the Experience Attention to detail played a key role in shaping the experience. I looked for elements that would elevate the atmosphere while simultaneously addressing UX hurdles. One example is the virtual bouncer. An in-story character who provides onboarding guidance as users approach the club. Another is the subtle, muffled music on the pre-event landing page, designed to evoke the familiar anticipation of standing outside a venue before entering. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/ae8a6786-870e-4836-a7d6-318384ed482b/IMG_5861.jpg Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/b3eaa4c0-f60d-42f1-95d2-1bce40c71178/IMG_5845.JPG Work - Virtual Festival Space - DJ Duo Kollektiv Turmstrasse https://www.tara-weston.com/work/ikeasleepguide monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1636473852699-DN3HH4NGR6FKW7S1ZGQF/6d726d76-1725-4861-97eb-027180161164.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1636473912424-JS0ZS8X3OFOC3DIQZRM1/bc7cb824-15f6-4635-b1d6-f30d4e3703fc.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1636473965597-DVEHSMMCJ9VML030FL95/1abb66e0-cf56-4e62-a55c-212fed849361.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1636473979810-70IAHO2VXPM9X5UDEW4E/9710c71b-d781-4c9a-b842-76a73361941c.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1636474020467-M7B1W4IZM77ZN9K59WVW/569eaef5-190b-406e-87e6-3a12268fb0cd.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/a5b03cbf-8a2c-422f-a6ce-152cb08705af/Question-Flow+EN.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/b4e641b5-9609-4569-8ba3-dc1485723770/Question-Flow+EN.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/fe4b749b-4869-491e-8c17-215307a405f7/Sleep_Expert_QuestionFlow.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3ebe3348-0255-45c3-9745-8ddc583b6933/Sleep_Expert_Auswertung.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3f98fa76-be7d-46b9-8512-7894567f576d/Bildschirmfoto+2021-10-15+um+19.44.37.png Work - Conversational Sleep Guide - IKEA Empower the User To rise awareness on the importance of healthy sleep I aimed to create an interactive conversational sleep guide that adapts to each user’s needs. I approached this sensitive topic in a playful way and developed an experience that educates through a lighthearted dialogue, provides personalized tips, and connects users with relevant product solutions that genuinely support better rest. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634317944304-P8GFSG8D3D6C3KQ774TN/sheep_collection_200826_153743.gif Work - Conversational Sleep Guide - IKEA A Guide With Personality Storytelling was the foundation of this web experience. I introduced a character from IKEA’s sleep campaign – a little sheep – to guide the users through the interactive journey. The sheep’s appearance dynamically adapts with every response, shaping the dialogue’s positive tone and enhancing user engagement. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634320811953-03M7BIC46JLKV9TBOVDE/results_200826_135503.jpeg Work - Conversational Sleep Guide - IKEA https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634320845907-L583VY9TGD0Y86RG4W7O/sleep_expert_products_200826_203649.jpeg Work - Conversational Sleep Guide - IKEA Extending the User Journey Product recommendations and curated inspiration seamlessly connect users to relevant pages and categories, extending their journey and increasing time-spent within the IKEA ecosystem. https://www.tara-weston.com/work/discoverydock monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/e051f7c5-bf8d-4a06-8e18-677f1804a512/IMG_20180815_165059.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/ed8e24c1-85a7-4928-8219-85f0de737529/IMG_1510.JPG Work - Immersive Exhibition - DuMont Media Group From the initial exhibition space to WIP tunnel set-ups and the final experience. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/5b7563cf-382d-4b6a-9976-603a80889c4c/Bildschirmfoto+2021-10-14+um+22.16.17.png Work - Immersive Exhibition - DuMont Media Group Evolving concepts for the Transition Room, captured across different stages of the UX process. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/e4ba8698-37e7-46e6-a13d-f61d40376d2c/Bereiche_Stationen-2.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/7aae8e38-cd28-4107-86e6-d3b5cb3af913/Image+from+iOS+%287%29.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/06d095d2-8569-427b-b94f-47b7b7398d08/square_transitionroom.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/33491b38-2710-4995-bcd8-86d532149fa3/Image+from+iOS+%288%29.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/82d8822e-58f7-4e47-b324-c7e6c24008b0/Bildschirmfoto+2021-10-27+um+22.17.05.png Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1763343915601-PDFPKF9DPG145LDCUA2F/IMG_7086-thumbnail.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/2692dcef-00c9-4421-b9d0-e20e26ee5974/Image+from+iOS+%285%29.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/e363272a-4fd3-4f22-8bad-2249897f6847/Transition_Intro.jpg Work - Immersive Exhibition - DuMont Media Group https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/f2628e35-e0d8-4f85-b349-ebee8081b794/UserFlow_Customs.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/77c46dfd-f46b-4f4c-9751-9af10f49d0f8/Bildschirmfoto+2021-10-27+um+17.00.44.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3893d42b-f60d-4565-960e-e24eca35d581/image+%285%29.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/fd6447dc-0435-46a6-a433-49928bb61223/IMG_2846.JPG https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/26071ead-4350-43d0-ab5f-843c7078d221/customs_1.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/0fd8ba21-1a9e-4e26-94db-41ea26e4e333/IMG_2282.JPG https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/06a0f9e1-b3d9-4071-a11f-d91deb8ce354/Bildschirmfoto+2018-11-15+um+11.47.45.png https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/3e28c11e-3590-4d56-852d-be1fc0a0e4b9/Bild+von+iOS.jpg https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634305415757-ENEZD2CG53KHB1OCVA05/Bildschirmfoto+2021-10-14+um+23.17.47.png Work - Immersive Exhibition - DuMont Media Group - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634307850710-X6J28ORXXS6WP3SSQK69/transitionroomgif.gif Work - Immersive Exhibition - DuMont Media Group - An Immersive Deep-Dive Into the Port An audiovisual installation, choreographed over eight giant screens and a 3D-audio dome teases the different facets of the port, and the seven thematic areas covered in the main room of the exhibition. A laser and haze installation lets users dive into a new world. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/df2367fa-2bce-4926-a970-356841e76eb7/DuMont_20180921_Review_IT6_%26_KickOff_IT7+%28Auszug%29.001.jpeg Work - Immersive Exhibition - DuMont Media Group - Emotional Onboarding The goal was to create a space that welcomes visitors in and guides them gradually from the familiar world into the unseen world of the Port of Hamburg. I developed a detailed user flow including room states and transitions that streamlined the visitor journey and helped the team choreograph the exhibition’s pacing, space and equipment set up. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634307802193-HD2DOEEBD059S9IV0YSB/customs.gif Work - Immersive Exhibition - DuMont Media Group - Search for Smuggled Goods in an Interactive Customs Check Custom 3D-printed motion tracked torches make it possible for visitors to search for smuggled goods in life-sized original container X-rays from Hamburg Customs. These images, containing everything from illegal substances to stuffed animals, appeared hidden in projection-mapped containers. By scanning the surface with the torch, visitors have “X-ray vision” to find the goods themselves. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634307907808-UO5D0OE475KM5G830KTR/dockgif.gif Work - Immersive Exhibition - DuMont Media Group - A Mixed Reality Dock Experience At this station we let visitors virtually step into a basket lift and explore one of Europe’s largest dry docks, where a ship is being repaired. Using a custom fabricated cage with haptic controls, a powerful bass shaker and a 3D VR replica, we made the lift feel as if its truly moving through the dock and around the ship. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/f364e22c-6f8d-4d00-b3c4-0cfff2616b20/IMG_1905+%281%29.JPG Work - Immersive Exhibition - DuMont Media Group - Real Life Research Kicking off this station, I had the opportunity to visit Hamburg’s famous ‘Dock Elbe 17’ to understand its scale and capture reference photography, which we later used to reconstruct the dock in 3D via photogrammetry. I began with in-depth content research to identify particularly striking perspectives that both conveyed the immense size of the dock and invited users to explore it in an engaging way. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/7d2c7daf-63d1-4c1c-9fb9-fa59faac2921/platform_01.jpg Work - Immersive Exhibition - DuMont Media Group - Pushing Immersiveness to the Next Level I developed the VR POV navigation solution using a custom-built basket lift with joystick-based controls, providing precise movement and tactile haptic feedback. A synchronized bass shaker system translated interaction data into physical vibrations, enhancing spatial realism and reinforcing user presence within the VR simulation. To ensure guidance and provide relevant information, I decided to have a dock worker audio guide the users through the experience. This storytelling approach allowed me to combine the user onboarding with facts about the dock, while also giving insights to the daily work of a dock worker. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1634308443175-FU5V8B1MLY7SAVPU0YC3/cta.gif Work - Immersive Exhibition - DuMont Media Group - Following a container on its journey With its fully automated processes, the Container Terminal ‘Altenwerder’ is one of the most modern and efficient terminals in the world. In an interactive tunnel, visitors can send a container on a journey through Hamburg’s fully automated terminal. Following it on its path from a ship, over the container storage area to you. Each phase was specially designed to make the processes as tangible as possible – with the simple touch of the finger. A unique storytelling approach brought to life with 3D graphics, interactive light installations, and original terminal audio recordings. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1635712961983-7YS9GVE4TDPFM2FLY80L/Bildschirmfoto+2021-10-27+um+22.14.10.png Work - Immersive Exhibition - DuMont Media Group - Diving Into the Process of the Automated Container Terminal Visitors navigate the terminal’s phases through an interactive tunnel, with 3D graphics, dynamic light installations, and LED indicators guiding their journey. Original sound recordings accompany each phase, providing multi-sensory feedback and enabling users to explore the terminal’s processes in an engaging, immersive way. https://images.squarespace-cdn.com/content/v1/60b6022bd84ba72dffe2618f/1635710013580-CPJR0HM0H07L47IYG9ZY/Artboard+Copy+7.png Work - Immersive Exhibition - DuMont Media Group - Mach es besonders Was auch immer es ist – die Art und Weise, wie du deine Geschichte online vermittelst, kann einen gewaltigen Unterschied ausmachen.