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Hi there!
I’m Tara, an Associate UX Director based in California.

With 10 years of experience in the creative tech industry I found my sweet spot at the intersection of UX, tech and design.

I bring experience across a broad spectrum of technologies ranging from traditional applications to custom live experiences including VR, interactive installations, immersive exhibitions, and 3D web experiences. This allows me to tackle new challenges from multiple perspectives and I’m always curious to explore new ground!

At AKQA I lead the UX for the Apple Education account, managing end-to-end initiatives from discovery to delivery in close collaboration with Apple stakeholders and cross-functional teams. For the past 3.5 years I supported the launch and continuous product development of this platform. Besides that I support to manage our internal UX team across multiple accounts and mentor junior and mid-level UX Designers.

I'm passionate about collaborating closely with dev and design teams to create user-friendly products that deliver a joyful experience. Today, I love crafting digital solutions that push boundaries and make technology feel like magic.

Outside of work I love spending time snowboarding, mountain biking and hiking with my dog Vince.

Experience

Work experience

  • AKQA // 2022 - current

  • Demodern - Creative Technologies // 2018 - 2022

  • Cellular/Jakala Germany - Data, AI, Experiences // 2015 - 2018

  • Freelance Production Assistant - Film Industry // 2011 - 2015

  • Isobar Germany - Dentsu Aegies Network // 2014

  • BLMFILM // 2010

Extra Curricular Activities

  • Art Directors Club Germany (ADC) Member

  • ADC Jury Member 2022

  • ADC Future Female program 2021 (selected as one of 28 ADC Future Females as a high potential in the industry)

  • ADC Diversity & Inclusion Board Member

  • FWA Jury Member

  • Deutscher Digital Award (DDA) Jury Member

Education

  • Diploma at Design Factory International – Graduated with Honors // 2011-2015

  • High school diploma at Helene-Lange-Gymnasium, Hamburg, Germany // 2010

  • High school diploma at Byers ISD, Texas // 2008