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Hi there!
I’m Tara, an Associate UX Director based in California.

With 10 years of experience in the creative tech industry I found my sweet spot at the intersection of UX, tech and design.

I bring experience across a broad spectrum of technologies ranging from traditional applications to custom live experiences including VR, interactive installations, immersive exhibitions, and 3D web experiences. This allows me to tackle new challenges from multiple perspectives and I’m always curious to explore new ground!

At AKQA I lead the UX for the Apple Education account, managing end-to-end UX initiatives from discovery to delivery in close collaboration with Apple stakeholders and cross-functional teams. I love crafting digital solutions that push boundaries and make technology feel like magic.

When I’m not working you’ll find me snowboarding, mountain biking and going on hikes with my dog Vince.

Experience

Work experience

  • AKQA // 2022 - current

  • Demodern - Creative Technologies // 2018 - 2022

  • Cellular/Jakala Germany - Data, AI, Experiences // 2015 - 2018

  • Freelance Production Assistant - Film Industry // 2011 - 2015

  • Isobar Germany - Dentsu Aegies Network // 2014

  • BLMFILM // 2010

Leadership

  • Art Directors Club Germany (ADC) Member

  • ADC Jury Member 2022

  • ADC Future Female program 2021 (selected as one of 28 ADC Future Females as a high potential in the industry)

  • ADC Diversity & Inclusion Board Member

  • FWA Jury Member

  • Deutscher Digital Award (DDA) Jury Member

Education

  • Diploma at Design Factory International – Graduated with Honors // 2011-2015

  • High school diploma at Helene-Lange-Gymnasium, Hamburg, Germany // 2010

  • High school diploma at Byers ISD, Texas // 2008