Hi there! I’m Tara,
an Associate UX Director
based in San Francisco.
With over 11 years of experience in the creative tech industry I found my sweet spot at the intersection of UX, tech and storytelling.
I bring experience across a broad range of technologies spanning web and mobile applications to VR, interactive installations, immersive exhibitions and custom digital live experiences. This allows me to tackle new challenges from multiple perspectives and I’m always curious to explore new ground!
I’m passionate about simplifying complex information to create clear and intuitive experiences that deliver measurable impact. I love crafting digital solutions that push boundaries and make technology feel like magic. Over the years I’ve worked in highly interdisciplinary environments with international clients including Apple, Delta, IKEA, Mazda, and KNIPEX.
When I’m not working you’ll find me snowboarding, mountain biking and going on hikes with my dog Vince.
Experience
Work experience
AKQA: Assocatiate UX Director // 2022 - current
Demodern - Creative Technologies: Senior UX Designer // 2018 - 2022
Cellular/Jakala Germany - Data, AI, Experiences: UX Designer // 2015 - 2018
Freelance Production Assistant - Film Industry // 2011 - 2015
Isobar Germany - Dentsu Aegies Network: Working Student Creative Department // 2014
BLMFILM: Intern // 2010
Leadership
Art Directors Club Germany (ADC) Member
ADC Jury Member 2022
ADC Future Female program 2021 (selected as one of 28 ADC Future Females as a high potential in the industry)
ADC Diversity & Inclusion Board Member
FWA Jury Member
Deutscher Digital Award (DDA) Jury Member