Delta Air Lines (NDA)

As part of Delta’s broader digital transformation efforts, I led multiple end-to-end UX initiatives to reimagine Delta’s digital experience across all customer touchpoints. My recent work focused on redesigning Delta’s Help Center experience and integrating new upsell opportunities into the seat selection journey to create a more seamless and valuable booking experience.

Impact

• Created new revenue opportunities by integrating upsell touchpoints into the booking experience.

• Led strategic redesign of Delta’s Help Center to enable self-service experience and reduce call volume.‍ ‍

Client
Delta Air Lines

Role
UX Lead, Strategy, Discovery, Wireframes, User Flows

Duration
January 2026 - current